For obvious reasons you will want to increase the AOV of your Shopify store. If you increase the AOV, while keeping other variables the...

I don’t like it when people rattle off a long list of all possible marketing channels, because it doesn’t fit a framework and is easy to...

Robert Caldini published the now famous book Influence, detailing seven ways to influence people. This of course can also be used in...

A good niche is one where you can combine your personal strengths with your personal interests, in a defensible way. What do I mean by...